Advanced Hypnotic Writing by Joe Vitale

By Joe Vitale

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You have all kinds of stories to share," I reminded my therapist friend. "For every point you make, support it with a story. Maybe tell how someone achieved a breakthrough following your main point. " That's it! Principle-story, principle-story, principle-story. You can take ANY subject and break it down this way. You're making it easier on the readers, too. They don't have to wade through a long involved tale. With this method, you cut right to the point. You say, "Here's what I believe," and then you use a story to explain why you believe it.

The strengths are emphasized and the weaknesses de-emphasized. But all eight elements must be present to some degree, or the ad won’t work. Here are the eight elements of persuasion discussed in a bit more detail, with examples of how to achieve each in your copy. Element #1. Gain attention. If an ad fails to gain attention, it fails totally. Unless you gain the prospect’s attention, he or she won’t read any of your copy. And if the prospect doesn’t read your copy, he or she won’t receive the persuasive message you’ve so carefully crafted.

Order 6. Saving 7. Honor 8. Idealism 9. Social contact. 10. Family 11. Status 12. Vengeance 13. Romance 14. Eating 15. Physical activity 16. Tranquility Not everyone has all of the above desires, of course. You may have one or more at any one time. Again, read Reiss's book for an explanation of each. For now, keep them in mind as you write your hypnotic ads. AD TURN-OFFS Keep these in mind when writing ads, too. The public has shown that the following are clear no-nos: 1. The ad contains vulgar language.

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