By Susan Sweeney CA
An expanding quantity of real property purchasers and are making the internet their first vacation spot, so getting extra of them to forestall at an agency’s or person agent’s web site can suggest millions of greenbacks in commissions. The confirmed email, linking, and web advertising recommendations supplied increases preliminary customer site visitors to any actual property site and retain purchasers and returning time and again. additionally, actual property brokers and workplace managers can use the templates, checklists, and varieties incorporated to make their site an enormous and powerful promoting software.
Read or Download 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series) PDF
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Extra resources for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series)
It is important to make it easy for people to get in touch with you through every means possible. Avoid “Under Construction” pages on your site at all costs. First of all, they are of no value to your visitors. When you have information, post it. Until then, don’t mention it. Second, “Under Construction” pages can actually hinder your search engine placement with some of the more popular search engines and directories. Be sure to include security information. Explain to your customers that when transactions or exchanges of information occur on your Web site, they are secure.
Here are some additional tips to keep in mind when refining your keywords master list: Designing Your Site to Be Search Engine Friendly 33 • Plural and singular keywords—There is some debate about whether it is better to use only the plural version of a keyword or whether it is best to use both the plural and singular forms of the keyword. Is your target market looking for both? As an example, some people might search for Los Angeles condos, and others might search for Los Angeles condo. Google matches exactly what the user searches for, so it is important to use both where possible.
Text Notes To convey your intended image, your Web site uses the tone of your text and the design of your graphics. com) mindful of excluding information on your site that is second nature to you but may be important for your visitors. Review all text content on your site to ensure that you have not omitted anything crucial. Better yet, have your target market review and provide feedback—sometimes you are too close to the forest to see the trees. Keep text brief. Almost 80 percent of Web users merely scan online text as opposed to actually reading it.